Are you looking to build a successful influencer marketing campaign? 📱 This comprehensive framework will provide you with all the elements necessary for success: 👉 goals, target audience, and channels, a list of potential influencers to partner with, negotiation terms and expectations for frequency and costs, a sales pitch to grab the attention of potential influencers, content and creatives tailored to the channel or platform in question including USP, copy, CTAs and design guidelines!
Framework for influencer marketing, company [Swimwear online Shop] at [England]
Just a snippet 👇 Goals: Increase brand awareness and visibility on social media platforms. Drive traffic to the Swimwear online shop website. Increase sales and revenue through the promotion of products. Build a community of loyal customers. Target audience and channels: The target audience for the Swimwear online shop would be women aged 18-35 who are interested in fashion, travel, and the beach. The channels to target this audience would be Instagram, TikTok, and YouTube. Name 5 potential Influencers that can rank on Google and Instagram based on this topic: Lauren Bullen (@gypsea_lust) – Lauren Bullen is an Instagram influencer with over 2 million followers. She is a travel and fashion influencer, and her content frequently features swimwear. Jessica Stein (@tuulavintage) – Jessica Stein is an Instagram influencer with over 2 million followers. She is a travel and fashion influencer, and her content frequently features swimwear. Leanne Lim-Walker (@leannelimwalker) – Leanne Lim-Walker is a UK-based influencer with over 200k followers on Instagram. She is a fashion and lifestyle influencer, and her content frequently features swimwear. Rachel Cook (@rachelc00k) – Rachel Cook is an Instagram influencer with over 2 million followers. She is a model and influencer, and her content frequently features swimwear. Negin Mirsalehi (@negin_mirsalehi) – Negin Mirsalehi is an Instagram influencer with over 6 million followers. She is a fashion and lifestyle influencer, and her content frequently features swimwear. Set the negotiation terms and expectations: Frequency of posts: 1 post per week on Instagram and 1 video per month on YouTube or TikTok. Costs involved: Negotiable, but can include product compensation and payment for each sponsored post/video. Generate a sales pitch that outlines the benefits of partnering with the brand for potential influencers: Dear [Influencer’s Name], We at the Swimwear online shop would love to collaborate with you on a sponsored post/video campaign. Our brand specializes in providing trendy and high-quality swimwear for women who love fashion and the beach. As a well-respected influencer, we believe that partnering with you would help us to reach a wider audience and showcase our products to your followers who align with our target market. We would be thrilled to offer you our latest swimwear collection in exchange for a series of posts/videos featuring our products. We are happy to negotiate payment for each post/video as well. We hope that you will consider partnering with us and we look forward to hearing from you. Generate 2 content and creatives: Instagram post: Channel: Instagram USP: Summer-ready swimwear for the beach and beyond Copy: “Feeling beachy in my new @swimwearonlineshop bikini! I love how stylish and comfortable this swimsuit is. Shop their latest collection and get ready for summer! #swimwearonlineshop #beachlife #summerstyle” CTA: Shop Now Design Guidelines: Bright and colorful imagery, beach or poolside setting, featuring the influencer wearing the Swimwear online shop’s bikini.